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Learn the ins and outs of the professional music business and put your artist career on the map!

A&R Online Indie Artist DIYSmartkit


If I hear one more "artist" complain that he can't make any money selling recorded music I'm going to explode.
By Bob Lefsetz.

 

If I hear one more "artist" complain that he can't make any money selling recorded music I'm going to explode.

You shouldn't be in the business of selling recorded music, you should be in the business of establishing a CAREER!

Oh, then there's the professional songwriter, bitching too. Maybe he should go into advertising, shit, that's where the acts seem to be going. And, for the mainstream crap they write, there are still radio performance fees and ringtones and... So, it's not like they've been completely fucked in the ass. And the record companies? They're part of the problem, not part of the solution. If the record companies were so damn good, they would have built some career artists over the last decade and a half instead of making one hit wonder crap and burning out via overexposure anyone with a chance of a lasting career.

The game has changed. Please stop worrying about instant monetization and start thinking how you can play music for a living for your entire life. Unless, of course, you don't want to. If you want to whore yourself out to everybody, not write your own songs, probably because you've got no talent, and be auto-tuned to death, follow J. Lo into the public eye. A public eye where she's been usurped in fame by talentless twits like Paris and Nicole and Kim K., who can't dance or act.

How many people want to go see J. Lo live? Come on? Almost none!

Maybe if the label ran another single up the chart. But shit, does she still have a deal? And those singles don't mean much anymore. You can have a hit and not sell tickets for shit.

If you're playing the old game, you're gonna LOSE! It's just that simple.

What you need first and foremost are fans. Establish the fan base, then you'll get paid. Don't do it in reverse, don't try to get paid up front. That'll KILL your career.

When you're nobody, almost nobody wants to buy your music. So, why in the hell aren't you giving it away? Making it easier for people? Sure, sell it too, for those who want to own it as a badge of honor. The more tools you give fans, the easier it is for them to spread the word, all the while bonding them to you.

And you've got to play live. Not only for the performance fees, but the merch fees. It would be as if you could sell during sex. Yup, the company that figures that one out is going to make ALL the money. You're in the middle of coitus and a firm wants to sell you a DVD, some memory of the experience, something that will remind you how fucking great this lay is, YOU WANT THAT! That's what selling merch at the gig is equivalent to. High on the show people will blow money they'd keep in their wallet the next week, if not the next day. And, having spent their money on merch, they're going to utilize it, wear it, spreading the word.

So, you don't want to play live?

Fuck you. Even Steely Dan went back on the road.

Records have become so formulaic, so tweaked in the studio, that they slide right off of people. It's the live experience that's memorable, that's special. Don't worry about perfection, don't put the gig on hard drive, we're selling love here, and love is all about IMPERFECTION! The flaws are what make us lovable. Take a risk, do something different. Don't be worried it sounds bad. Ever listen to a boot of your favorite concert? You can be stunned how bad it sounds...but at the gig? IT WAS FANTASTIC!

The Internet is not your enemy, it's your friend. The more people you can drive to your site, the greater potential fan base you've got. And, your site must first and foremost be about the music. Traffic is not enough. If traffic made musical stars, Tila Tequila would have a Top Ten record. Sure, she's got a TV show, but you just know she'll be snorting cocaine as an Orange County housewife in mere minutes. Tila is selling the train-wreck. You're selling the road trip. Something long, but satisfying.

We're never going back to the past. I think recorded music should be monetized online. But, unless everyone's got a subscription, nascent acts are STILL going to have to give their music away. Your music is your calling card. You're gonna give away your image, your bio, but hold back the one thing that seals the deal?

Furthermore, your music must be GOOD! All those fired A&R execs should set up shop where they charge acts money to tell them they suck. So we won't hear these people whine and bitch that the system is unfair. Oh, don't complain about overpaid fucks. One meeting with John Kalodner will tell you more than endless sessions playing your music for your relatives. There are experts that will tell you to keep your day job. You just don't want to know the truth... You can't HANDLE the truth!

So, learn how to play. Like everybody did after seeing the Beatles. Stop planning your career arc, and start practicing. You won't have enough TIME to do your finances and plot out the day to day if you're truly good and make it. That's why they invented managers, lawyers and accountants.

But, you might not have all of those for a while. Not that you'll need them. Because it's going to take you a long time to get traction. The slower the build, the more you hold back if you get a break, the longer your career.

Everything fast shortens the length of your ultimate time on stage. Every endorsement, every sponsorship, takes years off your career, just like smoking takes years off your life. Your audience needs to believe that THEY own you, not the man. That if you're beholden to ANYBODY, it's them!

You're no longer owned by the label. You're a free agent, forever, if you're willing to take the challenge. But that requires you to believe in yourself, that requires a lot of hard work, that requires it to be all about the music, not the trappings. All the old established farts are so eager to get paid, soon, in prodigious amounts, that they're going to tell you otherwise. Shit, they want you to do that sponsorship deal primarily because THEY CAN COMMISSION IT! Listen to YOUR heart, not that of someone who can't play and is more passionate about lifestyle than music. The man is no longer holding you down, keeping you back, that's a construct in your mind. The world is your oyster. Go out and eat it!

 

http://lefsetz.com/wordpress/

Give Your Fans What They Want - Free!
By Chris Standring.
With Thanks to A&R Online's Inside Scoop


"I have talked probably way too much in the past about growing your subscriber database. And I'm going to do it again today because I have never been more convinced that the future for independent artists is to market to their own growing database of fans.

So the question I asked myself was this:

"If someone finds my CD in a store, say Borders or Barnes & Noble, how on earth can I get their personal contact info so when my next CD comes out, I can offer them an incentive to buy from me?"


Any customers who buy from my personal website, I instantly have their info. I can market to them, offer them additional CDs and so on. But those others that go through the distribution pipeline, how do I get to them?

And I came up with the answer...

In 1989, when I was living in the UK, I recorded an album called "Main Course". I financed it myself and hired all the best studio players in London. I was into the fusion guitar thing at the time so it came out a little self indulgent, but those were the times. I came over to LA to try to get it released. I was all excited to get over here but when I arrived I met with a luke warm industry response. "It's good Chris but I don't know what to do with it" A lovely yet typical A&R response. "It's OK Chris but nothing to get in bed about", was another. And so I went back to London feeling a little dejected. And the master tapes sat in my little London flat for some time.

20 years later, the digital revolution shows up and I decide to make this old album downloadable. Why not offer it as a free bonus? I thought. So I had my graphic designer do a little baseball style card and when I manufactured the Love & Paragraphs CD, I included this little baseball card in every jewel case.

I figured, if someone went to a store and purchased this album, provided they actually liked it, why would they not go to the URL and download this free CD? It was clearly just a numbers game I thought. Now, in order for someone to download this album, they have to input their email address and when they do, they get an autoresponder email giving them the link to download the album along with a username and password to access the page. Giving up an email address, I figured, was a small price to pay to get a whole album free of charge.

Each email address is then neatly stored in a database which I can access online to see how well it is working.

And I am glad to say this has probably turned out to be one of the best marketing ideas I have dreamed up so far. Every day I get notified of several new signups and it is fun to watch the list grow.

We all know that at live shows, getting fans to write down their email address on a sign up sheet is painful because even if they do, half of those addresses are completely unreadable and end up bouncing back. This new method is a 'pull' marketing tactic where each email address has to be valid in order to get access to the download.

So how can you relate to this marketing tactic? Well I certainly don't suggest you go out of your way to record an additional album just to offer it as a free bonus. But you certainly should have additional tracks that either didn't make your CD or that you recorded for this reason alone. If you don't have retail distribution, it doesn't mean you shouldn't adopt this marketing idea, because even if someone buys your CD at a show, that is still a potential fan you can grab and market to later on.

Don't think that you need to stop here either. It may not be just free songs that you offer your fans. Ask yourself this:

"What could someone offer me free that would make me happy to give up my contact information?"

You could make a band video that could include all sorts of secret backstage goings on that only fans who purchase your album could get access to. Perhaps an ebook with photos that fans can download that contains all sorts of things the band gets up to. Perhaps half priced tickets to your shows. Perhaps all of these ideas. It's as wide open as your imagination.

Think creatively, and put your promotional campaign together. Have fun with it. It's really encouraging watching something like this work successfully."

 
About the author
Chris Standring is the CEO and founder of A&R Online (www.aandronline.com). He is also a contemporary jazz guitarist presently signed to Ultimate Vibe Recordings. The music is marketed at Contemporary Jazz and Urban AC radio. For more info on Chris' recording career go to his personal website at www.chrisstandring.com
 

 

 

Self-Promotion: Press Releases

By Kenny Kerner

Although it might be difficult to get one of your self-written press releases into a major newspaper, local papers and magazines can almost always use them. After all, their job is to promote local activities!

Let's start at the beginning: A Press Release is simply, information released to the press for them to print. When dealing with the press, there are two important rules to remember:

Rule Number One: Never send out anything you don't want to see in print.

Rule Number Two: There is no such thing as "Off The Record." Anything you say, can and will be printed for all to read.

Well, now that we've discussed what not to do, let's go about the job of finding out how to create one of these press releases. Press Releases should tell the readers who, what, where, when & how about a certain artist or activity. You should try to have your release answer as many of these questions as possible for it to be complete. Here's a short example—see if you get it, ok?

Doud Sets New CD & Tour

NEW YORK—Indie recording artist, Steven Doud, has released his second full-length CD entitled Come & Get It on the Rangerover label.

Doud, who hails from Pasadena, California, is playing locally (Troubadour, November 15th; Key Club, November 17th), in support of the release and will announce national tour dates shortly. The artist will be opening the winter tour with three dates in Tempe, Arizona, in early December.

As the above press release takes the form of an announcement (it can announce your record release or your live tour dates), it answers the questions of "who" (Steven Doud), "what" (CD release and tour dates) "when" (CD out now, local dates listed),"where" (Troubadour, Key Club, Tempe). "How" does not apply in this case.

You must learn to give the magazine and newspaper editors as much vital information as possible in the fewest amount of word. The more verbose you are, the more they will edit from your release.

Oh, and here's another tip—do not fill your release with hype. Editors can smell that a mile away. Again, once you get known to them as an artist who exaggerates greatly, your releases will make their way into trash cans across the country.

Remember this: If you have nothing to write about, send them nothing. Nobody wants to be bothered trying to find some value or worth to your release when there really is none. Take time to put a headline in bold above your release so editors can determine, in a single glance, the gist of your story.

And last but certainly not least, make a quick call to the paper or magazine and get the correct spelling of the person to whom you are mailing the release. There's nothing more insulting to an editor than asking him for a favor and spelling his name wrong.

Tips is excerpted from the book "Going Pro" written by Kenny Kerner and published by Hal Leonard.

 


 

Getting Noticed

By Jamie Talbot

Without a doubt, the most frequently asked question to the A&R community is—how can I get noticed by the people making the decisions?.

I believe your efforts start on a local level with knowing the correct protocol and tactics for maximizing your profile. The age old saying of "Build It And They Will Come" is really the best motto to live by when you are trying to get noticed.

Following are some very helpful hints and suggestions that should be implemented in your plan of attack for building a following and getting noticed.

#1. The Golden Rule: Never ever send your package to a label that doesn't accept unsolicited material. This applies mostly to major labels and managers.

#2. Your Press Pack: This is your connection to the music community which will be buying your independent piece of product, booking your band, writing or reviewing your material or perhaps just forwarding it to a friend. It should include the following: Your product (CD, cassette, video), properly labeled with all the necessary information—band name, song titles, contact person (crucial). And make it legible.

#3. Your Photo: This is a big one. Make sure you have an up to date picture of you or your band (the spandex and chains from 1986 won't do any good in today's market place). The community wants to know what you look like now! This is show biz and image is everything. It doesn't have to be anything elaborate, just current. This quite possibly may end up in a local trade paper or magazine or it may be used to promote your image at a local club or on the internet. So please make sure you present yourself in the best light.

#4. Live Shows: Make sure your live show is intact. If you're not ready to perform live, DON'T!. The millions of people who haven't seen you yet won't mind waiting just a little longer for you to get it together. In many cases you only get one shot with people so make it count.

#5. Fanbase: Growing your fan base and keeping them informed of your developments is paramount. This is sometimes the most prominent element that labels and managers look for. How many people are you drawing to your shows? How many people are on your mailing list? How many units have you sold independently? How many T-shirts have you sold? Make sure at every show you have a place where new fans can sign up for your mailing list.

#6. Local Press: Include the local press in your plans. Find out who writes tape, CD and gig reviews and send them your stuff. Invite them to a show and get them excited. They can become great allies for publicity and hype.

#7. Local Resources: Exploit all your local resources , like music stores, high schools, colleges, festivals, holiday events. Build locally, first.

#8. Network!: Seek out those people in your neighborhood who are connected, or who know someone—possibly an attorney, manager, or even your local record store. You'd be surprised just how close you are to a direct contact in the industry.

If you are an artist seeking to grow and spread your music, these suggestions can help you. A career-minded artist never rests on his laurels and must keep reinventing himself. It's a much better bet to start out small and grow step by step. Your foundation is the key, not the amount of your first advance.

So, to repeat what I said earlier—BUILD IT AND THEY WILL COME!

Jamie Talbot is an artist manager and independent A&R consultant. He was formerly a manager at SDM and Big F.D. Entertainment where he worked with such acts as Guns N' Roses, Goldfinger, Danzig, The Gap Band, The young Dubliners and X. He was also an A&R scout for Roadrunner Records. In addition to being on the TAXI A&R staff he currently writes the "In The Know" column for the A&R Registry.


 

Microphone and Vocal Techniques For Recording Like a Pro!
By Greg Mason
 

Having good "Mic Technique" means two things: 1.) Understanding that a microphone's diaphragm reacts with varying sensitivity to your vocal performance. 2.) Knowing how to adjust your body according to the dynamics of the delivery. If you're going to deliver a quiet, intimate vocal from start to finish, you can afford to position your mouth just a few inches (or even less) from the microphone. If the vocal is to be sung full volume throughout the song, you may stand a couple feet away. Quite often, though, a song is dynamic enough to require different amounts of air to be pushed at different times. Singers with good mic technique will move their body closer to or further away from the mic as the song unfolds. Ideally, your mouth is as close to the mic as possible before overloading it with level (which will cause it to distort or, with super-sensitive mic's, to temporarily shut down -this will always be blamed on the engineer, even if it's the singer's fault.) Tip: don't be afraid to move your head back a couple inches for just a phrase or even a syllable - you can also aim your mouth slightly above or to the side of the diaphragm for particularly loud moments.

Room Microphones

Room mics are used to give a recording a more ambient and live sound. Room mics can be used in stereo or mono, but one must always be aware that they do have an effect on the phase relationships of all the other instruments being recorded simultaneously in the same room. Engineers often use stereo room mics placed about six feet high, and about ten feet from the drum kit to enhance the drum sound. Other engineers will use a single mic in omni placed near the floor, and pointed at the kick drum. There are endless combinations of placements, and ultimately, each has to be the decision of the engineer and producer. There is no pat prescription for placing room mics.

Dynamic and Condenser Microphones

In the simplest of terms, a dynamic microphone is basically an iron core surrounded by a coil of copper wire much like an electromagnet. When sound waves hit the core and move it, it causes the core to move within the coil, which generates electrical impulses that become translated into sound when they go through a mic preamp. A condenser mic (or electret condenser) is essentially two extremely thin, metal (typically gold) partialcoated Mylar membranes, which are separated by a very thin insulating layer of air. One side is positively charged, the other is negatively charged. When sound waves, or sound pressure hits the "diaphragm," it creates electrical impulses that become translated into sound when they go through a mic preamp. Generally speaking, dynamic mics are less expensive, are less delicate, handle extreme sound pressure levels better than condenser mics, but don't sound as good as condenser mics. There are many situations in which a dynamic mic is the better choice though. Many engineers use them on drums of all types. They are very well suited for applications where high sound pressure levels are anticipated. Condenser mics are generally thought to be richer sounding, with more "detail." But while they may sound better, they are also more sensitive to high sound pressure levels, and somewhat prone to distortion if exposed to too much level. Condenser mics often have variable pattern switches on them, allowing engineers to choose a cardioid pattern, hyper-cardioid, figure eight, or omni.

Getting Rid of Mouth Pops and Lip Noise

Obviously, most engineers use pop filters to eliminate pops, but there are more than one kind of pop filter. Many stage mics already have them built in, hence the large ball-shaped screen over the mic's capsule. But most studio mics use a foam pop filter or windscreen that slides over the end of the mic. Those work well, but some people think they eliminate some of the microphone's ability to capture high-end sounds. It's an arguable point. A more popular type of windscreen that has emerged in the last decade is the nylon stocking variety. In its simplest, home-brewed version, it is just a piece of nylon stocking stretched over an "o" shaped piece of sturdy wire like a section of coat hanger. The filter is placed between the singer's mouth and the microphone to eliminate any blasts of breath that would cause a pop. There are several companies that now manufacture the nylon stocking type of pop filter. Maybe the most effective way of all to eliminate pops is to just place the microphone so that the singer's mouth doesn't blow directly in to it. Placing the mic slightly off to one side, but angled at the singer's mouth will almost always cure a popping problem. Just make sure that you haven't placed the mic so far off-axis that you affect the sound of the mic by going outside the mic's pick-up pattern. The best prescription in the world for getting rid of mouth noise is to simply have the singer drink water, and lots of it.

Unique Vocal Techniques & Reverb

The opportunities to make a vocal sound unique are endless, bound only by your imagination. Sometimes the more obvious effects - 'telephone'-like filters, heavy-pumping compression, ethereal reverb - are exactly what works for the song. But you can also have the vocal sung into a megaphone, or come off tape into a guitar pedal, an amplifier, even the Leslie speaker that was built for Hammond organs (if you're lucky enough to own one.) A lot of digital effects boxes will simulate these sounds, but they don't always come out as good as the real thing. Wah-wah and distortion pedals are extremely useful in giving your vocal a different sound. And you can get great kinds of distortion by deliberately overloading a circuit. Try patching your vocal, from tape, into a mic-pre with its gain turned all the way up. Every model of mic-pre out there produces its own type of distortion when overloaded, so if you don't like the sound of one, try again with another. This trick also works with compressors - just turn the input all the way up. (Note: if you try this idea, start with the fader down on the channel where the signal is returning.) And remember that too much effect can come off as gimmicky. Blending just a little bit into the main (dry) signal allows you to create a sound that's fresh without drawing attention to it. (Of course, sometimes that's the point.) Tip: Are you looking for a unique vocal reverb? Before you send the vocal to the reverb unit, patch it into a flanger first. If you dial in just the right amount, the listener may not even pick up on your little trick. But the overall vocal sound will be unique and more interesting. Most of the time people think of reverb in terms of extremes: either they like a lot of reverb or none at all. But there's a middle ground that's very useful when you want a natural sounding vocal that's neither too wet nor too dry. Like when you want to process it so it sounds unprocessed.

Final Thought on Vocal Tips & The Use of Reverb

Listen to your vocal (with reverb) in solo and dial-in a cool, vibe reverb that has a relatively short decay and 0-2 reflections (feedback). In solo, the reverb should be plenty audible. Then take those faders out of solo and while listening to the whole mix, adjust the amount of vocal reverb to the point just below where you can detect it. By setting it to where you can't hear it but it's definitely there, you're using the reverb more as glue between the singer and the band than as an obvious effect. This is great for when you want the whole band to sound like they're in the same room without settling for a totally dry, unexciting ambience. Most of the time people think of reverb in terms of extremes: either they like a lot of reverb or none at all. But there's a middle ground that's very useful when you want a natural sounding vocal that's neither too wet nor too dry. Like when you want to process it so it sounds unprocessed.

Final Tip: Listen to your vocal (with reverb) in solo and dial-in a cool, vibe reverb that has a relatively short decay and 0-2 reflections (feedback). In solo, the reverb should be plenty audible. Then take those faders out of solo and while listening to the whole mix, adjust the amount of vocal reverb to the point just below where you can detect it. By setting it to where you can't hear it but it's definitely there, you're using the reverb more as glue between the singer and the band than as an obvious effect. This is great for when you want the whole band to sound like they're in the same room without settling for a totally dry, unexciting ambience.

http://www.drumsoundlibrary.com
Copyright © 2008


Article Source: http://EzineArticles.com/?expert=Greg_Mason
 


 

 

 

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