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Learn the ins and outs of the professional music business and put your artist career on the map!
If I hear one more "artist" complain that he can't make
any money selling recorded music I'm going to explode.
If I hear one more "artist" complain
that he can't make any money selling recorded music I'm going to
explode. You shouldn't be in the business of
selling recorded music, you should be in the business of establishing a
CAREER! Oh, then there's the professional
songwriter, bitching too. Maybe he should go into advertising, shit,
that's where the acts seem to be going. And, for the mainstream crap
they write, there are still radio performance fees and ringtones and...
So, it's not like they've been completely fucked in the ass. And the
record companies? They're part of the problem, not part of the solution.
If the record companies were so damn good, they would have built some
career artists over the last decade and a half instead of making one hit
wonder crap and burning out via overexposure anyone with a chance of a
lasting career. The game has changed. Please stop
worrying about instant monetization and start thinking how you can play
music for a living for your entire life. Unless, of course, you don't
want to. If you want to whore yourself out to everybody, not write your
own songs, probably because you've got no talent, and be auto-tuned to
death, follow J. Lo into the public eye. A public eye where she's been
usurped in fame by talentless twits like Paris and Nicole and Kim K.,
who can't dance or act. How many people want to go see J. Lo
live? Come on? Almost none! Maybe if the label ran another single up
the chart. But shit, does she still have a deal? And those singles don't
mean much anymore. You can have a hit and not sell tickets for shit. If you're playing the old game, you're
gonna LOSE! It's just that simple. What you need first and foremost are
fans. Establish the fan base, then you'll get paid. Don't do it in
reverse, don't try to get paid up front. That'll KILL your career. When you're nobody, almost nobody wants
to buy your music. So, why in the hell aren't you giving it away? Making
it easier for people? Sure, sell it too, for those who want to own it as
a badge of honor. The more tools you give fans, the easier it is for
them to spread the word, all the while bonding them to you. And you've got to play live. Not only
for the performance fees, but the merch fees. It would be as if you
could sell during sex. Yup, the company that figures that one out is
going to make ALL the money. You're in the middle of coitus and a firm
wants to sell you a DVD, some memory of the experience, something that
will remind you how fucking great this lay is, YOU WANT THAT! That's
what selling merch at the gig is equivalent to. High on the show people
will blow money they'd keep in their wallet the next week, if not the
next day. And, having spent their money on merch, they're going to
utilize it, wear it, spreading the word. So, you don't want to play live? Fuck you. Even Steely Dan went back on
the road. Records have become so formulaic, so
tweaked in the studio, that they slide right off of people. It's the
live experience that's memorable, that's special. Don't worry about
perfection, don't put the gig on hard drive, we're selling love here,
and love is all about IMPERFECTION! The flaws are what make us lovable.
Take a risk, do something different. Don't be worried it sounds bad.
Ever listen to a boot of your favorite concert? You can be stunned how
bad it sounds...but at the gig? IT WAS FANTASTIC! The Internet is not your enemy, it's
your friend. The more people you can drive to your site, the greater
potential fan base you've got. And, your site must first and foremost be
about the music. Traffic is not enough. If traffic made musical stars,
Tila Tequila would have a Top Ten record. Sure, she's got a TV show, but
you just know she'll be snorting cocaine as an Orange County housewife
in mere minutes. Tila is selling the train-wreck. You're selling the
road trip. Something long, but satisfying. We're never going back to the past. I
think recorded music should be monetized online. But, unless everyone's
got a subscription, nascent acts are STILL going to have to give their
music away. Your music is your calling card. You're gonna give away your
image, your bio, but hold back the one thing that seals the deal? Furthermore, your music must be GOOD!
All those fired A&R execs should set up shop where they charge acts
money to tell them they suck. So we won't hear these people whine and
bitch that the system is unfair. Oh, don't complain about overpaid
fucks. One meeting with John Kalodner will tell you more than endless
sessions playing your music for your relatives. There are experts that
will tell you to keep your day job. You just don't want to know the
truth... You can't HANDLE the truth! So, learn how to play. Like everybody
did after seeing the Beatles. Stop planning your career arc, and start
practicing. You won't have enough TIME to do your finances and plot out
the day to day if you're truly good and make it. That's why they
invented managers, lawyers and accountants. But, you might not have all of those for
a while. Not that you'll need them. Because it's going to take you a
long time to get traction. The slower the build, the more you hold back
if you get a break, the longer your career. Everything fast shortens the length of
your ultimate time on stage. Every endorsement, every sponsorship, takes
years off your career, just like smoking takes years off your life. Your
audience needs to believe that THEY own you, not the man. That if you're
beholden to ANYBODY, it's them! You're no longer owned by the label.
You're a free agent, forever, if you're willing to take the challenge.
But that requires you to believe in yourself, that requires a lot of
hard work, that requires it to be all about the music, not the
trappings. All the old established farts are so eager to get paid, soon,
in prodigious amounts, that they're going to tell you otherwise. Shit,
they want you to do that sponsorship deal primarily because THEY CAN
COMMISSION IT! Listen to YOUR heart, not that of someone who can't play
and is more passionate about lifestyle than music. The man is no longer
holding you down, keeping you back, that's a construct in your mind. The
world is your oyster. Go out and eat it!
Give
Your Fans What They Want - Free!
Self-Promotion: Press Releases Although it might be difficult to get one of your self-written press releases into a major newspaper, local papers and magazines can almost always use them. After all, their job is to promote local activities! Let's start at the beginning: A Press Release is simply, information released to the press for them to print. When dealing with the press, there are two important rules to remember: Rule Number One: Never send out anything you don't want to see in print. Rule Number Two: There is no such thing as "Off The Record." Anything you say, can and will be printed for all to read. Well, now that we've discussed what not to do, let's go about the job of finding out how to create one of these press releases. Press Releases should tell the readers who, what, where, when & how about a certain artist or activity. You should try to have your release answer as many of these questions as possible for it to be complete. Here's a short examplesee if you get it, ok?
As the above press release takes the form of an announcement (it can announce your record release or your live tour dates), it answers the questions of "who" (Steven Doud), "what" (CD release and tour dates) "when" (CD out now, local dates listed),"where" (Troubadour, Key Club, Tempe). "How" does not apply in this case. You must learn to give the magazine and newspaper editors as much vital information as possible in the fewest amount of word. The more verbose you are, the more they will edit from your release. Oh, and here's another tipdo not fill your release with hype. Editors can smell that a mile away. Again, once you get known to them as an artist who exaggerates greatly, your releases will make their way into trash cans across the country. Remember this: If you have nothing to write about, send them nothing. Nobody wants to be bothered trying to find some value or worth to your release when there really is none. Take time to put a headline in bold above your release so editors can determine, in a single glance, the gist of your story. And last but certainly not least, make a quick call to the paper or magazine and get the correct spelling of the person to whom you are mailing the release. There's nothing more insulting to an editor than asking him for a favor and spelling his name wrong. Tips is excerpted from the book "Going Pro" written by Kenny Kerner and published by Hal Leonard.
Getting Noticed By Jamie TalbotWithout a doubt, the most frequently asked question to the A&R community ishow can I get noticed by the people making the decisions?. I believe your efforts start on a local level with knowing the correct protocol and tactics for maximizing your profile. The age old saying of "Build It And They Will Come" is really the best motto to live by when you are trying to get noticed. Following are some very helpful hints and suggestions that should be implemented in your plan of attack for building a following and getting noticed. #1. The Golden Rule: Never ever send your package to a label that doesn't accept unsolicited material. This applies mostly to major labels and managers. #2. Your Press Pack: This is your connection to the music community which will be buying your independent piece of product, booking your band, writing or reviewing your material or perhaps just forwarding it to a friend. It should include the following: Your product (CD, cassette, video), properly labeled with all the necessary informationband name, song titles, contact person (crucial). And make it legible. #3. Your Photo: This is a big one. Make sure you have an up to date picture of you or your band (the spandex and chains from 1986 won't do any good in today's market place). The community wants to know what you look like now! This is show biz and image is everything. It doesn't have to be anything elaborate, just current. This quite possibly may end up in a local trade paper or magazine or it may be used to promote your image at a local club or on the internet. So please make sure you present yourself in the best light. #4. Live Shows: Make sure your live show is intact. If you're not ready to perform live, DON'T!. The millions of people who haven't seen you yet won't mind waiting just a little longer for you to get it together. In many cases you only get one shot with people so make it count. #5. Fanbase: Growing your fan base and keeping them informed of your developments is paramount. This is sometimes the most prominent element that labels and managers look for. How many people are you drawing to your shows? How many people are on your mailing list? How many units have you sold independently? How many T-shirts have you sold? Make sure at every show you have a place where new fans can sign up for your mailing list. #6. Local Press: Include the local press in your plans. Find out who writes tape, CD and gig reviews and send them your stuff. Invite them to a show and get them excited. They can become great allies for publicity and hype. #7. Local Resources: Exploit all your local resources , like music stores, high schools, colleges, festivals, holiday events. Build locally, first. #8. Network!: Seek out those people in your neighborhood who are connected, or who know someonepossibly an attorney, manager, or even your local record store. You'd be surprised just how close you are to a direct contact in the industry. If you are an artist seeking to grow and spread your music, these suggestions can help you. A career-minded artist never rests on his laurels and must keep reinventing himself. It's a much better bet to start out small and grow step by step. Your foundation is the key, not the amount of your first advance. So, to repeat what I said earlierBUILD IT AND THEY WILL COME! Jamie Talbot is an artist manager and independent A&R consultant. He was formerly a manager at SDM and Big F.D. Entertainment where he worked with such acts as Guns N' Roses, Goldfinger, Danzig, The Gap Band, The young Dubliners and X. He was also an A&R scout for Roadrunner Records. In addition to being on the TAXI A&R staff he currently writes the "In The Know" column for the A&R Registry.
Microphone and Vocal Techniques For Recording Like a Pro! Having good "Mic Technique" means two things: 1.) Understanding that a
microphone's diaphragm reacts with varying sensitivity to your vocal
performance. 2.) Knowing how to adjust your body according to the dynamics of
the delivery. If you're going to deliver a quiet, intimate vocal from start to
finish, you can afford to position your mouth just a few inches (or even less)
from the microphone. If the vocal is to be sung full volume throughout the song,
you may stand a couple feet away. Quite often, though, a song is dynamic enough
to require different amounts of air to be pushed at different times. Singers
with good mic technique will move their body closer to or further away from the
mic as the song unfolds. Ideally, your mouth is as close to the mic as possible
before overloading it with level (which will cause it to distort or, with
super-sensitive mic's, to temporarily shut down -this will always be blamed on
the engineer, even if it's the singer's fault.) Tip: don't be afraid to move
your head back a couple inches for just a phrase or even a syllable - you can
also aim your mouth slightly above or to the side of the diaphragm for
particularly loud moments.
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